Affiliate Disclosure
Last updated: April 2026
How we earn money
toy.shop is a free price-comparison service. We earn a commission when you click through to a retailer and make a purchase. This is called affiliate marketing and it is the primary way we fund the site.
Does this affect the price I pay?
No. You pay exactly the same price whether you arrive at the retailer via toy.shop or directly. The commission is paid by the retailer, not by you.
Our affiliate partners
We participate in affiliate programmes operated by Awin, Amazon Associates, and other networks. Our retailer partners include (but are not limited to) Hamleys, Argos, Smyths Toys, Amazon, The Entertainer, and Baker Ross.
Editorial independence
Affiliate relationships do not influence our product rankings or pricing data. Products are sorted by relevance and price, not by commission rate. We show every matching offer we have, regardless of whether we earn a commission from it.
FTC & ASA compliance
In accordance with FTC guidelines and ASA/CAP codes, we disclose that outbound links on this site may be affiliate links. Where required, individual pages carry inline disclosures.