Privacy Policy
Last updated: April 2026
What we collect
toy.shop is a price-comparison service. We do not require you to create an account. When you browse the site we may collect:
- Anonymous usage data (pages visited, clicks) via privacy-friendly analytics.
- Items you view, stored locally in your browser (localStorage) to power the “Recently Viewed” feature. This data never leaves your device.
Cookies
We use essential cookies only. Third-party retailer links may set their own cookies once you leave toy.shop; please refer to each retailer’s cookie policy.
Affiliate links
Links to retailer websites contain affiliate tracking parameters. This allows us to earn a commission when you make a purchase, at no extra cost to you. See our Affiliate Disclosure for details.
Data sharing
We do not sell or share personal data with third parties. Anonymous, aggregated analytics may be used to improve the service.
Your rights
Under UK GDPR you have the right to access, correct, or delete any personal data we hold. Since we collect minimal data, in most cases there is nothing to delete. Contact us at privacy@toy.shop with any requests.
Changes
We may update this policy from time to time. The “last updated” date at the top will reflect the most recent revision.